[PDF] The Tipping Point by Malcolm Gladwell Summary Analysis

Book The Tipping Point  by Malcolm Gladwell   Summary   Analysis Cover

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The Tipping Point by Malcolm Gladwell Summary Analysis Product Detail:

  • Publisher : Elite Summaries
  • Release : 25 June 2022
  • ISBN : 0987654321XXX
  • Page : 103 pages
  • Rating : 4.5/5 from 103 voters

The Tipping Point by Malcolm Gladwell Summary Analysis Book Summary/Review:

Author Malcolm Gladwell explores the idea of ideas and how they catch fire in his novel, The Tipping Point. He contests that thoughts and ideas spread in much the same way illness spreads, usually to much better effect: a little exposure goes a long way. He presents the spread of ideas as a sort of epidemic, and perhaps his novel is proof of that. Since its release in 2002, The Tipping Point has become a national bestseller. This edition includes a new afterword by the author. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; text-align: justify; font: 11.0px 'Trebuchet MS'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} How do ideas go from horribly unpopular to the latest trend so quickly? Malcolm Gladwell dives into the subjects of fashion, children's shows and even cigarettes in a search for the answer. It's a book that will stop and make you think about how these ideas apply within the context of daily life, marketing, and a whole host of other subjects. Gladwell leads us on a sociological expedition into the mentality and behavior that drives societal trends. Sociology students and readers just looking for a good book-and basically anyone in between- will find The Tipping Point highly enjoyable. It is peppered with anecdotes that carry along the scientific ideas quite nicely, making for a quick and interesting read. Gladwell's insight in The Tipping Point has been used in marketing and advertising strategies by many companies, but it's written in just such a way that keeps the content from even approaching dryness. If you enjoy science but hate the feeling of chewing through a research paper, The Tipping Point is absolutely the book for you.

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