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Persuasion in Advertising Product Detail:

  • Publisher : Psychology Press
  • Release : 21 May 2022
  • ISBN : 0415322235
  • Page : 220 pages
  • Rating : 4.5/5 from 103 voters

Persuasion in Advertising Book Summary/Review:

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.


Persuasion in Advertising

Persuasion in Advertising
  • Author : John O'Shaughnessy,Nicholas J. O'Shaughnessy
  • Publisher : Psychology Press
  • Release Date : 2004
  • ISBN : 0415322235
GET THIS BOOKPersuasion in Advertising

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

Mansfield Park and Persuasion

Mansfield Park and Persuasion
  • Author : Judy Simons
  • Publisher : Palgrave Macmillan
  • Release Date : 1997-07-15
  • ISBN : 031217344X
GET THIS BOOKMansfield Park and Persuasion

Mansfield Park and Persuasion are both notoriously problematic works that have stimulated diverse and often polarised critical readings. These essays interpret and outline the debate in the light of cultural, historicist and feminist theory.

With what Persuasion

With what Persuasion
  • Author : Scott Forrest Crider
  • Publisher : Peter Lang
  • Release Date : 2009
  • ISBN : 1433103125
GET THIS BOOKWith what Persuasion

Although there are a number of book-length studies of rhetoric in Shakespeare's plays, With What Persuasion discerns a distinctly Shakespearean ethics of the art of rhetoric in them. In this interdisciplinary book, Scott F. Crider draws upon the Aristotelian traditions of poetics, rhetoric, and ethics to show how Shakespeare addresses fundamental ethical questions that arise during the public and private rhetorical situations Shakespeare represents in his plays. Informed by the Greek, Roman, and English poetic and rhetorical traditions, With What

Persuasion and Healing

Persuasion and Healing
  • Author : Jerome D. Frank,Julia B. Frank
  • Publisher : JHU Press
  • Release Date : 1993-03
  • ISBN : 0801846366
GET THIS BOOKPersuasion and Healing

As they explore the power of "healing rhetoric"in these activities, the authors strengthen the ties among the various healing profession.


  • Author : Daniel J. O'Keefe
  • Publisher : SAGE Publications
  • Release Date : 2015-02-18
  • ISBN : 9781483309712

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment

The SAGE Handbook of Persuasion

The SAGE Handbook of Persuasion
  • Author : James Price Dillard,Lijiang Shen
  • Publisher : SAGE
  • Release Date : 2013
  • ISBN : 9781412983136
GET THIS BOOKThe SAGE Handbook of Persuasion

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.


  • Author : Jane Austen
  • Publisher : Unknown
  • Release Date : 1892
  • ISBN : NYPL:33433043412166

Persuasion celebrates romantic constancy in an era of turbulent change. Written as the Napoleonic Wars were ending, the novel examines how a woman can at once remain faithful to her past and still move forward into the future. Anne Elliot seems to have given up on present happiness and has resigned herself to living off her memories. More than seven years earlier she complied with duty: persuaded to view the match as imprudent and improper, she broke off her engagement

The Oxford Handbook of Electoral Persuasion

The Oxford Handbook of Electoral Persuasion
  • Author : Elizabeth Suhay,Bernard Grofman,Alexander H. Trechsel
  • Publisher : Oxford University Press, USA
  • Release Date : 2020
  • ISBN : 9780190860806
GET THIS BOOKThe Oxford Handbook of Electoral Persuasion

"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--

Persuasion Psychology

Persuasion Psychology
  • Author : Joshua Strachan
  • Publisher : Zeronever
  • Release Date : 2020-05-09
  • ISBN : 0987654321XXX
GET THIS BOOKPersuasion Psychology

The Art of Influence: Techniques to Master Mind Control, Manipulation & Deception Persuasion is among the most important social skills in the 21st century. Lack of influence or persuasion renders an individual invisible; unable to get people's attention and ultimately becoming a failure in the business world. In order to sell a product, basic persuasion techniques are required. In your personal relationship, you need to be persuasive in order to win the heart of that special person. All the significant success

Persuasion, the essence of diplomacy

Persuasion, the essence of diplomacy
  • Author : Jovan Kurbalija
  • Publisher : Diplo Foundation
  • Release Date : 2013-07-31
  • ISBN : 9789993253266
GET THIS BOOKPersuasion, the essence of diplomacy

This journey through persuasion in diplomacy was initiated by Professor Kappeler’s long experience in both practicing diplomacy and in training diplomats. When the bells and whistles of diplomacy settle down, what remains, according to Prof. Kappeler, is persuasion. His message that persuasion is the essence of diplomacy has inspired our discussion over the last five years and has led to the publishing of this book. Contributors, all distinguished academics and diplomatic practitioners, discuss persuasion in history, persuasion in theory,

Beyond Persuasion

Beyond Persuasion
  • Author : Matthew Robert Kerbel
  • Publisher : SUNY Press
  • Release Date : 2022-05-21
  • ISBN : 9781438408774
GET THIS BOOKBeyond Persuasion

Beyond Persuasion is the first systematic, multi-administration study of presidential power and influence. Moving beyond Richard Neustadt’s Presidential Power, this book offers a model of presidential power that incorporates personal bargaining effectiveness with the structural imperative of efficient White House organization. Drawing upon a systematic analysis of presidents from Johnson to Reagan, Kerbel finds common patterns of organizational structure and bargaining behavior in their successful domestic policy initiatives. The path to power is detailed through comparative insights on the

Persuasion, Reflection, Judgment

Persuasion, Reflection, Judgment
  • Author : Rodolphe Gasché
  • Publisher : Indiana University Press
  • Release Date : 2017-04-03
  • ISBN : 9780253025852
GET THIS BOOKPersuasion, Reflection, Judgment

As one of the most respected voices of Continental philosophy today, Rodolphe Gasché pulls together Aristotle's conception of rhetoric, Martin Heidegger's debate with theory, and Hannah Arendt's conception of judgment in a single work on the centrality of these themes as fundamental to human flourishing in public and political life. Gasché's readings address the distinctively human space of the public square and the actions that occur there, and his valorization of persuasion, reflection, and judgment reveals new insight into

Resistance and Persuasion

Resistance and Persuasion
  • Author : Eric S. Knowles,Jay A. Linn
  • Publisher : Psychology Press
  • Release Date : 2004-02-26
  • ISBN : 9781135626372
GET THIS BOOKResistance and Persuasion

Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their

Military Persuasion in War and Policy

Military Persuasion in War and Policy
  • Author : Stephen J. Cimbala
  • Publisher : Greenwood Publishing Group
  • Release Date : 2002
  • ISBN : 0275978036
GET THIS BOOKMilitary Persuasion in War and Policy

Cimbala analyzes "military persuasion"--the art of using armed force to support diplomacy, deterrence, crisis management, unconventional conflicts, peace operations, and other military activities short of major conventional war. As he shows, it calls for new methods and mind sets in diplomacy and in military operations. It also requires a U.S. public more tolerant of ambiguity and half measures, including the cutting of losses when necessary.

Practical Principles of Persuasion

Practical Principles of Persuasion
  • Author : Kathryn Sue Young
  • Publisher : Waveland Press
  • Release Date : 2021-09-29
  • ISBN : 9781478648284
GET THIS BOOKPractical Principles of Persuasion

How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are