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Essentials of Mass Communication Theory Product Detail:

  • Publisher : SAGE
  • Release : 05 July 1995
  • ISBN : 0803973578
  • Page : 226 pages
  • Rating : 2/5 from 1 voters

Essentials of Mass Communication Theory Book Summary/Review:

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

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Essentials of Mass Communication Theory

Essentials of Mass Communication Theory
  • Author : Arthur Asa Berger
  • Publisher : SAGE
  • Release Date : 1995-07-05
  • ISBN : 0803973578
GET THIS BOOKEssentials of Mass Communication Theory

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

McQuail′s Mass Communication Theory

McQuail′s Mass Communication Theory
  • Author : Denis McQuail
  • Publisher : SAGE
  • Release Date : 2010-02-28
  • ISBN : 1446244024
GET THIS BOOKMcQuail′s Mass Communication Theory

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s

Journalism and Mass Communication in Africa

Journalism and Mass Communication in Africa
  • Author : Festus Eribo,Enoh Tanjong
  • Publisher : Lexington Books
  • Release Date : 2002
  • ISBN : 0739103776
GET THIS BOOKJournalism and Mass Communication in Africa

Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Anthropology & Mass Communication

Anthropology & Mass Communication
  • Author : Mark Allen Peterson
  • Publisher : Berghahn Books
  • Release Date : 2004-09-15
  • ISBN : 1571812784
GET THIS BOOKAnthropology & Mass Communication

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new

Mass Communication

Mass Communication
  • Author : Ralph E. Hanson
  • Publisher : SAGE Publications
  • Release Date : 2018-11-15
  • ISBN : 9781544332352
GET THIS BOOKMass Communication

Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is

Mass Communication

Mass Communication
  • Author : Tyler Miller
  • Publisher : Scientific e-Resources
  • Release Date : 2019-04-09
  • ISBN : 9781839472077
GET THIS BOOKMass Communication

Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of

Theory and Research in Mass Communication

Theory and Research in Mass Communication
  • Author : David K. Perry
  • Publisher : Routledge
  • Release Date : 2001-11-01
  • ISBN : 9781135644994
GET THIS BOOKTheory and Research in Mass Communication

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book

Women in Mass Communication

Women in Mass Communication
  • Author : Pamela J. Creedon,Laura A. Wackwitz
  • Publisher : Taylor & Francis
  • Release Date : 2022-12-30
  • ISBN : 9781000823028
GET THIS BOOKWomen in Mass Communication

This fourth edition of Women in Mass Communication addresses the myriad changes in media and mass communication disciplines in relation to women over the last five decades. This volume traces the history of diversity, equity, and inclusion for women in media, enabling greater understanding of global discourses and inequities, exploring transnational feminism, offering criticism of underlying structures, and calling for meaningful changes to media systems. With particular emphasis on educational and professional approaches to media communication, the book brings together

A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication
  • Author : Fred W. Sanborn
  • Publisher : Taylor & Francis
  • Release Date : 2022-09-13
  • ISBN : 9781000640618
GET THIS BOOKA Cognitive Psychology of Mass Communication

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections,

Mass Communication in the Modern Arab World

Mass Communication in the Modern Arab World
  • Author : Naila Nabil Hamdy,Philip Auter
  • Publisher : Rowman & Littlefield
  • Release Date : 2022-03
  • ISBN : 9781538140048
GET THIS BOOKMass Communication in the Modern Arab World

This book introduces, explains, and explores communication in the modern Arab world. Focusing on contemporary times and the lasting effects of the Arab Spring, the book reveals how the unceasing growth of media and communication technologies have acted as agents of change and provides evidence of mass communication’s potential to transform societies and cultures.

A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication
  • Author : Richard Jackson Harris
  • Publisher : Psychology Press
  • Release Date : 2004
  • ISBN : 9780805846607
GET THIS BOOKA Cognitive Psychology of Mass Communication

The author examines how our experiences with media affect the way we acquire knowledge and how this knowledge creates consequences for attitudes and behaviour.

McQuail’s Media and Mass Communication Theory

McQuail’s Media and Mass Communication Theory
  • Author : Denis McQuail,Mark Deuze
  • Publisher : SAGE
  • Release Date : 2020-04-09
  • ISBN : 9781473943551
GET THIS BOOKMcQuail’s Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail′s classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today′s media students.

Mass Communication and Emancipatory of women

Mass Communication and Emancipatory of women
  • Author : Ashok Sharanappa
  • Publisher : Lulu.com
  • Release Date : 2022-12-01
  • ISBN : 9781387717507
GET THIS BOOKMass Communication and Emancipatory of women

Communication Models for the Study of Mass Communications

Communication Models for the Study of Mass Communications
  • Author : Denis Mcquail,Sven Windahl
  • Publisher : Routledge
  • Release Date : 2015-12-22
  • ISBN : 9781317900689
GET THIS BOOKCommunication Models for the Study of Mass Communications

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Mass Communication

Mass Communication
  • Author : Charles Robert Wright
  • Publisher : McGraw-Hill College
  • Release Date : 1986
  • ISBN : STANFORD:36105040438256
GET THIS BOOKMass Communication