[PDF] Cases in Advertising and Marketing Management

Book Cases in Advertising and Marketing Management Cover

Download and read the Cases in Advertising and Marketing Management book written by Edd Applegate, available in various formats such as PDF, EPUB, MOBI, Tuebl and others. Register now, 7 days free trial.

Cases in Advertising and Marketing Management Product Detail:

  • Publisher : Rowman & Littlefield
  • Release : 27 September 2022
  • ISBN : 0742538362
  • Page : 236 pages
  • Rating : 3/5 from 2 voters

Cases in Advertising and Marketing Management Book Summary/Review:

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

GET THIS BOOK

Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
  • Author : Edd Applegate,Art Johnsen
  • Publisher : Rowman & Littlefield
  • Release Date : 2007
  • ISBN : 0742538362
GET THIS BOOKCases in Advertising and Marketing Management

Offers forty cases focusing on contemporary problems and realistic situations to help students apply what they have learned in previous advertising courses.

Marketing Management, 2nd Edition

Marketing Management, 2nd Edition
  • Author : Arun Kumar & N. Meenakshi
  • Publisher : Vikas Publishing House
  • Release Date : 2011
  • ISBN : 9788125942597
GET THIS BOOKMarketing Management, 2nd Edition

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Marketing Management by Dr. F. C. Sharma (eBook)

Marketing Management by Dr. F. C. Sharma (eBook)
  • Author : Dr. F. C. Sharma
  • Publisher : SBPD Publications
  • Release Date : 2020-12-12
  • ISBN : 0987654321XXX
GET THIS BOOKMarketing Management by Dr. F. C. Sharma (eBook)

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to

CIM Coursebook 03/04 Marketing Management in Practice

CIM Coursebook 03/04 Marketing Management in Practice
  • Author : Tony Curtis
  • Publisher : Routledge
  • Release Date : 2012-09-11
  • ISBN : 9781136005534
GET THIS BOOKCIM Coursebook 03/04 Marketing Management in Practice

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management
  • Author : Pousttchi, Key,Wiedemann, Dietmar G.
  • Publisher : IGI Global
  • Release Date : 2009-11-30
  • ISBN : 9781605660752
GET THIS BOOKHandbook of Research on Mobile Marketing Management

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Marketing Management

Marketing Management
  • Author : John Walker Mullins
  • Publisher : Unknown
  • Release Date : 2005
  • ISBN : IND:30000094814187
GET THIS BOOKMarketing Management

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Marketing Management

Marketing Management
  • Author : J. Paul Peter,James H. Donnelly
  • Publisher : Irwin Professional Publishing
  • Release Date : 1998
  • ISBN : PSU:000031537520
GET THIS BOOKMarketing Management

Leerboek over marketing. Met verschillende casussen.

Strategic Marketing Management

Strategic Marketing Management
  • Author : Richard Malcolm Sano Wilson,Colin Gilligan,David J. Pearson
  • Publisher : Unknown
  • Release Date : 1992
  • ISBN : UOM:49015001388967
GET THIS BOOKStrategic Marketing Management

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

High Technology Marketing Management

High Technology Marketing Management
  • Author : Robert A. Rexroad
  • Publisher : John Wiley & Sons
  • Release Date : 1983
  • ISBN : UOM:35128000867992
GET THIS BOOKHigh Technology Marketing Management

Industrial Marketing Management

Industrial Marketing Management
  • Author : Robert W. Haas
  • Publisher : Arden Shakespeare
  • Release Date : 1982
  • ISBN : UOM:35128000865178
GET THIS BOOKIndustrial Marketing Management

Contributed Papers

Contributed Papers
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 1959
  • ISBN : UOM:49015002240050
GET THIS BOOKContributed Papers

Marketing Management; Operating, Strategic, and Administrative

Marketing Management; Operating, Strategic, and Administrative
  • Author : John A. Howard
  • Publisher : McGraw-Hill/Irwin
  • Release Date : 1973
  • ISBN : UOM:39076005811141
GET THIS BOOKMarketing Management; Operating, Strategic, and Administrative

Management Concepts for Civil Engineers

Management Concepts for Civil Engineers
  • Author : K. Anbuvelan
  • Publisher : Firewall Media
  • Release Date : 2005
  • ISBN : 8170087759
GET THIS BOOKManagement Concepts for Civil Engineers

Industrial Marketing Management

Industrial Marketing Management
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2001
  • ISBN : YONSEI:81112111
GET THIS BOOKIndustrial Marketing Management

Marketing and Supply Chain Management

Marketing and Supply Chain Management
  • Author : Dimitris Folinas,Thomas Fotiadis
  • Publisher : Routledge
  • Release Date : 2017-09-13
  • ISBN : 9781317296256
GET THIS BOOKMarketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how