[PDF] Made to Stick

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Made to Stick Product Detail:

  • Publisher : Random House
  • Release : 04 September 2008
  • ISBN : 9781407008240
  • Page : 336 pages
  • Rating : 4/5 from 37 voters

Made to Stick Book Summary/Review:

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

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Made to Stick

Made to Stick
  • Author : Chip Heath,Dan Heath
  • Publisher : Random House
  • Release Date : 2008-09-04
  • ISBN : 9781407008240
GET THIS BOOKMade to Stick

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered

Summary: Made to Stick

Summary: Made to Stick
  • Author : BusinessNews Publishing
  • Publisher : Primento
  • Release Date : 2013-02-15
  • ISBN : 9782806229687
GET THIS BOOKSummary: Made to Stick

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at

Made to Stick (a BookCaps Study Guide)

Made to Stick (a BookCaps Study Guide)
  • Author : BookCaps Study Guides Staff
  • Publisher : BookCaps Study Guides
  • Release Date : 2012-10-02
  • ISBN : 9781621074083
GET THIS BOOKMade to Stick (a BookCaps Study Guide)

Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and

SUMMARY - Made to Stick by Chip Heath and Dan Heath

SUMMARY - Made to Stick by Chip Heath and Dan Heath
  • Author : Shortcut Edition
  • Publisher : Shortcut Edition
  • Release Date : 2021-05-31
  • ISBN : 0987654321XXX
GET THIS BOOKSUMMARY - Made to Stick by Chip Heath and Dan Heath

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover the six essential foundations that allow ideas to be heard and considered. You will be able to apply them and make your voice heard. *You will also learn : the importance of keeping it simple to generate interest; why concrete examples are important to persuade your audience; the unexpected and

Guide to Chip Heath’s & et al Made to Stick by Instaread

Guide to Chip Heath’s & et al Made to Stick by Instaread
  • Author : Instaread
  • Publisher : Instaread
  • Release Date : 2017-04-22
  • ISBN : 9781683787297
GET THIS BOOKGuide to Chip Heath’s & et al Made to Stick by Instaread

PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories…. Inside this companion to the book: · Overview of the Book ·

Made to Stick

Made to Stick
  • Author : Chip Heath,Dan Heath
  • Publisher : Unknown
  • Release Date : 2010
  • ISBN : 0812982002
GET THIS BOOKMade to Stick

In this guide, the authors shows that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony - draw their power from the same six traits. 'Made to Stick' presents success stories (and failures) - the scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of 'the Mother Teresa Effect'; the

Made to Stick (7 Volume Set) [videorecording].

Made to Stick (7 Volume Set) [videorecording].
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2022-05-22
  • ISBN : 0739341340
GET THIS BOOKMade to Stick (7 Volume Set) [videorecording].

Never Work Harder Than Your Students & Other Principles of Great Teaching

Never Work Harder Than Your Students & Other Principles of Great Teaching
  • Author : Robyn Renee Jackson
  • Publisher : ASCD
  • Release Date : 2009-01-01
  • ISBN : 9781416607571
GET THIS BOOKNever Work Harder Than Your Students & Other Principles of Great Teaching

Presents advice on how teachers can improve their overall effectiveness through developing supportive relationships with their students.

Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
  • Author : BestPrint
  • Publisher : Unknown
  • Release Date : 2021-08-25
  • ISBN : 9798464278806
GET THIS BOOKSummary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath

Made to Stick explains why some ideas become popular, while others wither and die. The book lays out the most important characteristics of "stickiness"; that is, what makes ideas "stick" in the mind, and how to make them work for you.

English Synonyms Explained, in Alphabetical Order

English Synonyms Explained, in Alphabetical Order
  • Author : George Crabb
  • Publisher : Unknown
  • Release Date : 1818
  • ISBN : NYPL:33433069256901
GET THIS BOOKEnglish Synonyms Explained, in Alphabetical Order

Military Review

Military Review
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2014
  • ISBN : MINN:31951P01184193V
GET THIS BOOKMilitary Review

Public Health 101

Public Health 101
  • Author : Richard K. Riegelman,Professor of Epidemiology-Biostatistics Medicine and Health Policy and Founding Dean the George Washington University Milken Institute School of Public Health Washington Washington D C Richard Riegelman,Brenda Kirkwood
  • Publisher : Jones & Bartlett Publishers
  • Release Date : 2014-02-28
  • ISBN : 9781284040852
GET THIS BOOKPublic Health 101

From clean drinking water, to seat belts, to immunizations, the impact of public health on every individual is undeniable. For undergraduates, an understanding of the foundations of public health is an essential step toward becoming an educated citizen. Public Health 101: Healthy People Healthy Populations provides a big-picture, population perspective on the determinants of health and disease and the tools available to protect and promote health. It examines the full range of options for intervention including use of the healthcare system,

Feedback that Sticks

Feedback that Sticks
  • Author : Karen Postal,Kira Armstrong
  • Publisher : Oxford University Press
  • Release Date : 2013-03-07
  • ISBN : 9780199765690
GET THIS BOOKFeedback that Sticks

Feedback that Sticks is a compilation of the strategies and metaphors of over 85 senior neuropsychologists: compelling, accessible ways of explaining complex neuropsychological concepts to patients, their family members, and other professionals. It provides a unique opportunity for practicing neuropsychologists to develop and strengthen their own approaches to providing feedback.

English Synonymes Explained, in Alphabetical Order

English Synonymes Explained, in Alphabetical Order
  • Author : George Crabb
  • Publisher : Unknown
  • Release Date : 1816
  • ISBN : WISC:89001872977
GET THIS BOOKEnglish Synonymes Explained, in Alphabetical Order

Special Warfare

Special Warfare
  • Author : Anonim
  • Publisher : Unknown
  • Release Date : 2015-12
  • ISBN : UFL:31262092864528
GET THIS BOOKSpecial Warfare