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Global Marketing Product Detail:

  • Publisher : Pearson Education
  • Release : 30 June 2022
  • ISBN : 0273706780
  • Page : 714 pages
  • Rating : 3.5/5 from 3 voters

Global Marketing Book Summary/Review:

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds.

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Global Marketing

Global Marketing
  • Author : Svend Hollensen
  • Publisher : Pearson Education
  • Release Date : 2007
  • ISBN : 0273706780
GET THIS BOOKGlobal Marketing

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video cases accompany every chapter and are

Global Marketing Management

Global Marketing Management
  • Author : Masaaki (Mike) Kotabe,Kristiaan Helsen
  • Publisher : John Wiley & Sons
  • Release Date : 2020-01-09
  • ISBN : 9781119563112
GET THIS BOOKGlobal Marketing Management

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for

Global Marketing

Global Marketing
  • Author : Kate Gillespie
  • Publisher : Routledge
  • Release Date : 2015-07-03
  • ISBN : 9781317508328
GET THIS BOOKGlobal Marketing

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of

What is Global Marketing for Indie Authors?

What is Global Marketing for Indie Authors?
  • Author : John Weisenberger
  • Publisher : Booktango
  • Release Date : 2013-05-27
  • ISBN : 9781468931655
GET THIS BOOKWhat is Global Marketing for Indie Authors?

Do you want to know the secret to selling more of your self-published books? Would you like to increase the number of retailers selling your books (and your potential earnings) by 200%, 300% or more? Do you know why Amazon's KDP Select program is keeping you from achieving true global distribution of your eBooks? Would you like to know why over 50% of self-published Indie Authors made less than $500 in 2011 while the "Top Earners" of the self-publishing world are making tens of thousands;

Global Marketing Strategies

Global Marketing Strategies
  • Author : Jean-Pierre Jeannet,Hubert D. Hennessey
  • Publisher : Houghton Mifflin College Division
  • Release Date : 2001
  • ISBN : 0618071881
GET THIS BOOKGlobal Marketing Strategies

Managing Global Marketing

Managing Global Marketing
  • Author : Kamran Kashani
  • Publisher : Pws Publishing Company
  • Release Date : 1992
  • ISBN : IND:30000027198013
GET THIS BOOKManaging Global Marketing

Global Marketing and Global Human Resources Management - Internationale Unternehmensführung

Global Marketing and Global Human Resources Management - Internationale Unternehmensführung
  • Author : Lena Schmidtmann
  • Publisher : GRIN Verlag
  • Release Date : 2008-04
  • ISBN : 9783638922418
GET THIS BOOKGlobal Marketing and Global Human Resources Management - Internationale Unternehmensführung

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Fulda, 3 entries in the bibliography, language: English, abstract: 1. Introduction The moving of the business world into an interdependent global economic system is referred to as globalization1. The principal goal of a globalization strategy is successful economic development in different countries, but we see also the influence of the globalization process on social, political and culture life. One of most difficult

Readings in Modern Marketing

Readings in Modern Marketing
  • Author : John A. Quelch
  • Publisher : Chinese University Press
  • Release Date : 2006
  • ISBN : 9629962799
GET THIS BOOKReadings in Modern Marketing

Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author's sound scholarship, Readings in Modern

Principles of Marketing

Principles of Marketing
  • Author : Philip Kotler,Gary Armstrong
  • Publisher : Pearson Education
  • Release Date : 2010
  • ISBN : 0137006691
GET THIS BOOKPrinciples of Marketing

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Global Marketing Strategies

Global Marketing Strategies
  • Author : Jean-Pierre Jeannet
  • Publisher : Unknown
  • Release Date : 1995
  • ISBN : 0395721172
GET THIS BOOKGlobal Marketing Strategies

Global Marketing Management

Global Marketing Management
  • Author : Kiefer Lee,Steve Carter
  • Publisher : Oxford University Press, USA
  • Release Date : 2005
  • ISBN : IND:30000100601495
GET THIS BOOKGlobal Marketing Management

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

The New Strategic Brand Management

The New Strategic Brand Management
  • Author : Jean-Noël Kapferer
  • Publisher : Kogan Page Publishers
  • Release Date : 2008
  • ISBN : 9780749450854
GET THIS BOOKThe New Strategic Brand Management

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and

The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing
  • Author : Bodo B. Schlegelmilch,Russell S. Winer
  • Publisher : Routledge
  • Release Date : 2020-11-24
  • ISBN : 9781351038652
GET THIS BOOKThe Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University

A Dictionary of Marketing

A Dictionary of Marketing
  • Author : Charles Doyle
  • Publisher : Oxford University Press
  • Release Date : 2011-03-24
  • ISBN : 9780199590230
GET THIS BOOKA Dictionary of Marketing

Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time

International Marketing: An Asia-Pacific Perspective

International Marketing: An Asia-Pacific Perspective
  • Author : Richard Fletcher,Heather Crawford
  • Publisher : Pearson Higher Education AU
  • Release Date : 2013-08-28
  • ISBN : 9781442561250
GET THIS BOOKInternational Marketing: An Asia-Pacific Perspective

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between