[PDF] Designing Brand Identity

• Author : Alina Wheeler
• Publisher : John Wiley & Sons
• Release Date : 2012-10-11
• ISBN : 9781118418741

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at

• Author : Alina Wheeler
• Publisher : John Wiley & Sons
• Release Date : 2017-10-16
• ISBN : 9781118980828

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and

• Author : Alina Wheeler
• Publisher : Wiley
• Release Date : 2017-10-16
• ISBN : 1118980840

• Author : Alina Wheeler
• Publisher : Wiley
• Release Date : 2003-02-04
• ISBN : 0471213268

From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the meticulous development process is presented through a highly visible step by step approach in five phases: research and analysis, brand and identity strategy, brand

• Author : Robin Landa
• Publisher : Cengage Learning
• Release Date : 2005-09-02
• ISBN : 9781285225098

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional

• Author : Alina Wheeler
• Publisher : Unknown
• Release Date : 2003
• ISBN : OCLC:1029022605

• Author : Anonim
• Publisher : Unknown
• Release Date : 2022-07-05
• ISBN : OCLC:253978830

• Author : David Airey
• Publisher : Rockport Publishers
• Release Date : 2019-01-22
• ISBN : 9781631595943

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary

• Author : Pat Matson Knapp
• Publisher : Rockport Publishers
• Release Date : 2001
• ISBN : 1564967972

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

• Author : Catharine Slade-Brooking
• Publisher : Laurence King Publishing
• Release Date : 2016-01-26
• ISBN : 1780675623

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies

• Author : David Airey
• Publisher : Peachpit Press
• Release Date : 2014-08-18
• ISBN : 9780133812794

Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned

• Author : Gerardus Blokdyk
• Publisher : 5starcooks
• Release Date : 2020-01-18
• ISBN : 1867307162

What are brand strengths in creating brand loyalty? How distinctively is the brand identified with the brand association? Does the distributor know how to access and use the Multimedia Gallery? Do staff have the necessary skills to collect, analyze, and report data? How are visual and verbal effects manifested in consumer memory for brand elements? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization

• Author : Alina Wheeler,Joel Katz
• Publisher : Wiley
• Release Date : 2011-03-29
• ISBN : 0470433426

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (

• Author : Carlos Martinez Onaindia,Brian Resnick
• Publisher : John Wiley & Sons
• Release Date : 2013-02-19
• ISBN : 9781118554432

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book

• Author : Larry Volk,Danielle Currier
• Publisher : CRC Press
• Release Date : 2014-06-13
• ISBN : 9781134649556

A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with