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Advertising Management Product Detail:

  • Publisher : Atlantic Publishers & Dist
  • Release : 03 October 2022
  • ISBN : 8126902574
  • Page : 452 pages
  • Rating : 5/5 from 1 voters

Advertising Management Book Summary/Review:

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

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Advertising Management

Advertising Management
  • Author : C. L. Tyagi,Arun Kumar
  • Publisher : Atlantic Publishers & Dist
  • Release Date : 2004
  • ISBN : 8126902574
GET THIS BOOKAdvertising Management

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear

Mass Media Advertising

Mass Media Advertising
  • Author : Edith Smit
  • Publisher : Het Spinhuis
  • Release Date : 1999
  • ISBN : 9055891363
GET THIS BOOKMass Media Advertising

For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School

The Entrepreneur's Guide to Advertising

The Entrepreneur's Guide to Advertising
  • Author : James R. Ogden,Scott Rarick
  • Publisher : ABC-CLIO
  • Release Date : 2010
  • ISBN : 9780313365829
GET THIS BOOKThe Entrepreneur's Guide to Advertising

Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan

International Advertising

International Advertising
  • Author : John Philip Jones
  • Publisher : SAGE
  • Release Date : 2000
  • ISBN : 9780761912453
GET THIS BOOKInternational Advertising

In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank' of theory and practice for advertising students and professionals.

Advertising Progress

Advertising Progress
  • Author : Pamela Walker Laird
  • Publisher : JHU Press
  • Release Date : 2001-02-21
  • ISBN : 0801866456
GET THIS BOOKAdvertising Progress

Contains primary source material.

Advertising Principles and Practice

Advertising Principles and Practice
  • Author : Gupta Ruchi
  • Publisher : S. Chand Publishing
  • Release Date : 2012
  • ISBN : 9788121940016
GET THIS BOOKAdvertising Principles and Practice

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

The Advertising Handbook

The Advertising Handbook
  • Author : Helen Powell,Jonathan Hardy,Sarah Hawkin,Iain Macrury
  • Publisher : Routledge
  • Release Date : 2013-09-13
  • ISBN : 9781134718924
GET THIS BOOKThe Advertising Handbook

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley,Rungpaka Amy Hackley
  • Publisher : SAGE
  • Release Date : 2021-01-27
  • ISBN : 9781529756142
GET THIS BOOKAdvertising and Promotion

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and

Selecting Advertising Media

Selecting Advertising Media
  • Author : Harvey R. Cook
  • Publisher : Unknown
  • Release Date : 1969
  • ISBN : UIUC:30112106563544
GET THIS BOOKSelecting Advertising Media

Advanced Introduction to Advertising

Advanced Introduction to Advertising
  • Author : De Pelsmacker, Patrick
  • Publisher : Edward Elgar Publishing
  • Release Date : 2022-01-21
  • ISBN : 9781802200898
GET THIS BOOKAdvanced Introduction to Advertising

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advances in Advertising Research (Vol. VI)

Advances in Advertising Research (Vol. VI)
  • Author : Peeter Verlegh,Hilde Voorveld,Martin Eisend
  • Publisher : Springer
  • Release Date : 2015-09-07
  • ISBN : 9783658105587
GET THIS BOOKAdvances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference

The Economics of Advertising (RLE Advertising)

The Economics of Advertising (RLE Advertising)
  • Author : Frederic Wilfred Taylor
  • Publisher : Routledge
  • Release Date : 2013-05-02
  • ISBN : 9781136670497
GET THIS BOOKThe Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Advertising Management : Theory & Practice

Advertising Management : Theory & Practice
  • Author : Dr. Mahendra Kumar Padhy
  • Publisher : Laxmi Publications
  • Release Date : 2011-06-01
  • ISBN : 9789380856896
GET THIS BOOKAdvertising Management : Theory & Practice

Advances in Advertising Research (Vol. III)

Advances in Advertising Research (Vol. III)
  • Author : Tobias Langner,Shintaro Okazaki,Martin Eisend
  • Publisher : Springer Science & Business Media
  • Release Date : 2012-08-23
  • ISBN : 9783834942913
GET THIS BOOKAdvances in Advertising Research (Vol. III)

​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating,

Effective Radio Advertising

Effective Radio Advertising
  • Author : Marc G. Weinberger,Leland Campbell,Beth Brody
  • Publisher : Lexington Books
  • Release Date : 1994
  • ISBN : 0669250031
GET THIS BOOKEffective Radio Advertising

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